Shark Tank SwipenSnap Story
"This is me on Shark Tank, breaking free from my cocoon of fears and flying free. Because it is only by going through the darkness of your fears that you become light. And it is only when you are light that you will finally be ready to fly." Alina Kravchenko, CEO & Inventor
It was 2009 when my son was born. I was only twenty-three, and I was all he had. The economy had collapsed and even with my Pratt Institute degree, I could not find a stable job. I worked three odd jobs while I was pregnant, it was one of the most physically and emotionally hardest times of my life.
It was incredible how facing my greatest fear would end up making me fearless. I let go of the plan I had for myself and surrendered to the gift that I was given. My challenges of being a busy working mom gave me an opportunity to create a solution for the world's first and only diaper cream applicator I named SwipenSnap.
I felt this intense force guiding telling me to file for a patent. I had no money nor knowledge of how to even write a Patent, so I called the Patent office and spoke with a lady that suggested a book on "How To Patent It Yourself". I spent hours working on it while my baby was asleep.
It was over five years later that I was Awarded a US Utility Patent for the One Hand Diaper Cream Applicator I named SwipenSnap. I knew with all my heart I had to bring it to life and share its benefits with others. I quit my corporate America job, moved back home with my mom, and began the journey of bringing my idea to life. Now after over ten years after inventing SwipenSnap my dream has finally come true after airing on Shark Tank!
SwipenSnap™ is more than a diaper cream applicator, it is literally over ten minutes saved a day, an anxiety reliever (from the stress of your baby potentially rolling off the changing table), and a mess preventer. For those of you who have dealt with the water-resistant diaper cream getting stuck under your nails and ruining your favorite outfits, you know what I am talking about.
But even more than that, it is my dream come true! May SwipenSnap keep your baby safe and save you time so you can spend more of it covering your baby with kisses and love.